Ever had that little voice in your head whisper, "Go on, give it a go"? That’s how this collection kicked off for me. I was...

Starting your fashion journey doesn't mean completely overhauling your capsule wardrobe overnight. When building a sustainable style, focus on versatile pieces that complement your personal...

Sustainable Fashion Over 30 and Beyond: Transforming Your Wardrobe with Purpose and Style Discover how to revolutionise your approach to fashion after 30 with a...

The Anatomy of a Design Accident Sometimes, the most groundbreaking designs are born from complete and total mistakes. Take my infamous "circuit board dress" -...

Defining Your Personal Style: The Ultimate UK Fashion Identity Guide Crafting your personal style is more than following trends—it's about creating a wardrobe that authentically...

A comprehensive guide to UK streetwear in 2024, featuring deep insights into 90s fashion revival, regional style differences, and emerging brands like Picante, Broken Planet,...

Want the TL;DR on connecting with Gen Z through streetwear? Here's the vibe check: Gen Z isn't just buying clothes – they're investing in digital-first...

I remember my first attempt at putting together a streetwear outfit — I went all out with clashing colours, oversized everything, and let’s just say,...

These steps and tips are the foundation of Refined Behaviour—a brand built not just on stylish clothing but on meaningful connections and self-expression. Our journey...